Rising from modest beginnings in 1965 with one ship cruising to Mexico, Princess has grown to one of the largest cruise lines in the world. Today, its fleet carries more than 700,000 passengers each year to more worldwide destinations than any other major line.

Princess was catapulted to stardom in 1977 when it became the sea-going star of The Love Boat television series, which introduced millions of viewers to the still-new concept of a sea-going vacation. The company name and famous ³seawitch² logo have remained synonymous with cruising ever since.

Today, Princess ships offer the line¹s innovative Personal Choice CruisingSM program, an individualized, unstructured style of cruising that provides a ³what you want, when you want² atmosphere of onboard choice and flexibility designed to give passengers the opportunity to customize their cruise vacation to meet their personal interests, needs and desires. Princess introduced the concept of putting the passengers in control of their own cruise experience in the mid-1990s when it introduced the revolutionary Sun-class ships. This emphasis on choice ¯ of multiple dining locations, flexible entertainment and affordable private balconies has since established customized cruising as the touchstone of new ship design for the entire industry.

Princess has also distinguished itself by sailing to more worldwide cruise destinations than any other major line. Princess sails to six continents and calls at nearly 260 ports around the world. Destinations include the Caribbean, Alaska, Panama Canal, Europe, Mexican Riviera, South America, South Pacific, Hawaii/Tahiti, Asia, India, Africa, Holy Land, Canada/New England, Bermuda and world voyages.

Alaska is a particularly popular destination for Princess, where it is the leading cruisetour company. Through its Seattle-based Princess Tours division, Princess operates a wide variety of cruisetours, giving visitors spectacular land and sea experiences in the majestic ³Land of the Midnight Sun.² Princess is the largest cruise and tour operator in the state with up to six cruise ships, five riverside wilderness lodges, a fleet of deluxe motorcoaches and luxury Midnight Sun Express Ultra Dome rail cars. The company pioneered the popular Gulf of Alaska route, which offers more of the attractions Alaska is famous for ¯ including glaciers and wildlife. Gulf cruises connect conveniently and seamlessly to Princess' land product, enabling passengers to experience the heart of this great wilderness.