Appleton Express, Montego Bay
The Appleton Express is an air-conditioned bus that travels from Montego Bay to the Appleton Rum distillery on the south side of the island. The trip includes a stop at the Appleton Rum Distillery for a tour and a tasting (every visitor gets a complimentary bottle; children get soft drinks). The tour also makes a stop at Ipswich Caves.

Barnett Estate, Granville Main Rd., Montego Bay
This plantation tour is one of the island's best. The longtime farm has grown everything from sugarcane to coconuts and visitors can sample them during a one-hour horseback tour.

Black River Safari Cruise
A popular Negril day trip, this tour takes travelers up the Black River, which is the longest river in Jamaica. The waters here are home to snook and tarpon, some of which weigh in at 200 pounds. You may see spear fishermen with a snorkel, mask, and spear gun, swimming in the dark water stained by peat deposits. The fisherman's canoes are hand-hewn and burned out using a generations-old technique. The biggest attraction on the Black River is undoubtedly the crocodiles. Once hunted, these crocodiles are now a protected species. The reptiles can live as long as 100 years--some have even become known by local residents! One 15-foot-long specimen named Lester is seen nightly.

Blue Lagoon, Port Antonio
This beautiful sight is perhaps Jamaica's most breathtaking. The cool, spring-fed waters cry out to swimmers. Floating docks encourage you to sun a little, or you can lay out on the small beach. After a swim, a restaurant located right on the lagoon serves up Jamaican dishes in a casual atmosphere.

Bob Marley Experience, Half Moon Shopping Village, Montego Bay
This new attraction features a 68-seat theater where you can watch a documentary on the life and work of reggae great Bob Marley. The film runs eight to 10 times daily.

Bob Marley Museum, 56 Hope Rd., Kingston
Marley fans should visit this shrine to the legendary reggae superstar. Housed in the musician's home, the museum also features a movie about Marley's life.

Coyaba River Garden and Museum, Shaw Park Estate, Ocho Rios
This is a good stop for history and botanical buffs. A small but nice museum starts with pre-Columbian history and follows the development of the island. The real splendor of the attraction, however, lies in its beautiful gardens. Stroll through the gardens, past natural springs and waterfalls. Small pools are filled with colorful koi as well as turtles.

Devon House, 26 Hope Rd., Kingston
This restore d great house is located in the heart of New Kingston, near the Terra Nova Hotel. The home was built in 1889 for 10,000 pounds by a wealthy Venezuelan family, whose members lived in the home until the 1920s. Today, the historic structure is filled with antiques and antique reproductions from the 1880s (done by Things Jamaican). Tours are given every 15 minutes as visitors arrive and include a look at the master bedroom, the sewing room with an illegal gambling room upstairs (the stairs are hidden in the ceiling), a sunny ballroom with Wedgewood style ceiling, original chandelier, and an English piano.

Dunn's River Falls, DaCosta Drive, Ocho Rios
In Ocho Rios, the most popular attraction is Dunn's River Falls. This spectacular waterfall is actually a series of falls that cascade from the mountains and into the sea. Here you don't just view the falls, but you climb up the cascading water. Led by a sure-footed Jamaican guide (who wears everyone's cameras slung around his neck), groups work their way up the falls hand-in-hand like a human daisy chain. Be prepared to get wet and have fun, but don't expect a quiet, private getaway. This is Jamaica for the masses, and, no matter what day of the week, the masses do come. At the end of the climb, you'll be deposited into a hectic market for another opportunity to buy crafts, carvings, and the ubiquitous T-shirt.

Firefly, Port Maria
The historic home of playwright Noel Coward offers a nice tour. Named for the luminous insects seen in the warm evenings, this house has certainly entertained its share of luminaries from both the political and entertainment worlds, including Queen Elizabeth II, Laurence Olivier, Sophia Loren, Elizabeth Taylor, Alec Guiness, Peter O'Toole, and Richard Burton. Even today the house is kept in the same state it was when the Queen Mother came to lunch in 1965. A tour of Firefly includes a look at the home, photos of the house's many celebrity guests, and the grounds where Coward is now buried.

Lethe Mountain Valley Rafting
Climb aboard a bamboo raft and take a one-hour float down the tranquil Great River. The ride is quiet and hassle free (no vendors here, in contrast to the Rio Grande rafting excursion) and you're welcome to take a dip in the river if you like. Be sure to bring along money to tip your rafts man. The Great River is about 20 minutes west of Montego Bay.

Mobay UnderSea Tours, Gloucester Avenue, Montego Bay
Not a true submarine but actually sort of a deep glass-bottom boat with portholes, this is a fun and educational attraction that's a must especially if you're not a scuba diver or snorkeler. The tours depart from Margueritaville and you are shuttled out to the vessel. A short walk down the stairs and you'll be in the glass hull surrounded by viewing windows that look onto Montego Bay's Marine Park. Sponges, corals and numerous fish make the ride spectacular.

Rio Grande Rafting, Port Antonio
This river ride was the first in Jamaica and is still one of the island's most famous. Wear your swimsuit if you'd like to take a dip in the river. The ride is especially recommended in the late afternoon (rafts stop at about 3pm), when you'll enjoy the sometimes overwhelming sounds of frogs and crickets from the riverbank. In the late afternoon, the whole area comes alive with the activity of the rural residents who use this waterway for everything from clothes washing to bathing to fishing. The complete ride takes about two-and-a-half hours (less if the river is up).

Rocklands Feeding Station, Anchovy
Locat ed about 20 minutes from Montego Bay, Rocklands is the home of Lisa Salmon, Jamaica's best-known ornithologist. Her home is a veritable bird sanctuary surrounded by clouds of grassquits, saffron finches, and, most especially, hummingbirds. She opened the bird sanctuary in 1959, and since that time, travelers from around the world have hand-fed the regular guests of this bird diner. Tiny finches flutter around outstretched palms filled with birdseed while fast-as-lightning hummingbirds drink from a hand-held bottle of sugar water.

Rose Hall, North Coast Highway, Montego Bay
Rose Hall is the best-known greathouse in Jamaica and is an easy afternoon visit for Montego Bay guests. This was once the home of the notorious Annie Palmer, better known as the White Witch. As the story goes, Annie (who had learned voodoo from her Haitian governess) murdered several of her husbands and her slave lovers. Today, guided tours take travelers to the ballroom, dining room, Annie's bedroom, and finally to her grave.